Pipers Farm

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April 27, 2015

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Pipers Farm

Premium Online Butcher

Pipers Farm are an incredibly successful premium online butcher. It is important to have a website that strongly reflects their brand values and the quality of their product.

In late 2015 they decided to completely revamp their website. After a significant amount of research and considering several possible e-commerce systems we proposed that Prestashop would be the best solution. Pipers Farm had expressed that Magento (the old solution) Was incredibly difficult to run, poorly supported and very expensive to make even the most basic changes.

Pipers Farm had already carefully considered each element of the homepage and had done extensive analysis including heat mapping to find the most popular areas of the site to enhance conversions and popularity.

Our friends at Co Creative provided the visual brief concept; From this NMC Design created a completely bespoke theme and custom plugins (such as the expansive date and delivery system). We were also able to incorporate a customer product options section and an automatic order export feature, that seamlessly integrated with Pipers Farm’s current Orderwise system.

The website was design from the ground up to be completely mobile friendly, with each element carefully coded and modified for use on any mobile devices with an internet connection. This removed the need for a separate mobile theme which in turn increased both the websites loading speed and reducing the server resource requirements.

We continue to work with Pipers Farm on a regular basis to ensure the smooth running of the site and to also improve the customer experience and conversion rate as much as possible.

We love working with Pipers farm here at NMC Design as they really do care about the image of their website and maintaining their strong brand, and who can deny the fact their new website looks and works great!