Responsive mobile design

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December 6, 2013
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Responsive mobile design

What is responsive design?

Responsive design is when a website is ‘reactive’, the content and layout adapts based on the size of the screen it’s presented on. A responsive website instinctively changes to fit the device you’re reading it on. It’s all about automatically providing your audience the content they want, within the circumstance that they’re viewing it.
Unlike years ago, you’re not limited to viewing websites on computer monitors; nowadays you can view them on laptops, tablets and phones. Therefore, responsive web design is aimed at those four screen sizes.

Why should I care about mobile responsive design?

It is important to care about whether your website has responsive design, when you get visitors to your website, you want them to have a good experience so that they visit again. It is your job to care about how your website is viewed as you don’t want visitors having to adapt themselves to use your site, it should be an effortless experience.

How do I make my design responsive?

There are basically two ways you can make your design reactive. This can be done through the layout of your content, or through the adaption of your content shown:

Adjust the layout of your content

Lets imagine the scenario where you are using your phone to browse a website, generally there isn’t a lot of display space to work with. Phones of today will usually zoom out automatically, so that the entire website can be seen onscreen. Whilst this may seem handy, it’s not always a desirable option. Yes you can now view the whole site but when the viewer only wants to view a tiny bit of information it can come across as annoying. The best way to combat this is by moving some elements around, make them bigger and lower the amount of columns you have, this would give a mobile viewer a much less stressful viewing experience.

Modify the content that’s shown.

Lets imagine you’re thinking of going out for food, so you start browsing different restaurants on your mobile. Chances are that you don’t care what the websites appearance is like, you’re more concerned with what information is available, like what hours they’re open and where they’re situated, or you simply want to look at the menu. It’s different when you’re on a computer as you have the space to show pictures and make the website attractive, but on a mobile it needs to be to the point.

Responsive design takes care of ‘on the move’ browsing, without you having to maintain multiple versions or pay for expensive app development and maintenance; it’s all one website. It can be fairly intimidating, since it requires not only a change in code and design, but in your overall web approach and attitude.

Responsive design is the future of the web; it is flawless ease for the publisher and a limitless utility for the viewer.
Want to know more information about responsive design? Chat to us here at NMC Design and we can help make your website everything you want it to be.


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